By: Shuchi Kalra- July 26, 2022
After a successful first edition of the Conscious Fashion Campaign: New York Fashion Week in February 2022, the Conscious Fashion Campaign have just announced a new cohort of ten women entrepreneurs advancing fashion industry change, who will be featured in a collective digital billboard campaign throughout New York City during New York Fashion Week, September 9-14, 2022.
The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, will highlight these women entrepreneurs and the work they are doing to lead the fashion sector towards a responsible future through visibility in digital media advertisements at key locations in New York City, including Times Square, Spring Studios - the home of New York Fashion Week, and outside the United Nations Headquarters, providing exposure for the honorees to amplify their sustainable solutions.
The Conscious Fashion Campaign: New York Fashion Week September 2022 edition was open globally to women entrepreneurs, aged 18+, who are transforming fashion by supporting the advancement of at least one Sustainable Development Goal, and received over 115 applications from 24 countries.
The honorees were selected by an advisory committee of media representatives and impact advocates based on factors including the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem.
The honorees of the Conscious Fashion Campaign: New York Fashion Week September 2022 are:
Teju Adisa-Farrar, Environmental Equity Consultant and Independent Researcher, Teju Adisa-Farrar
Alissa Baier-Lentz, Co-Founder and COO, Kintra Fibers
Tamburai Chirume, Co-Founder and MD, The African Academy of Fashion est by ONEOFEACH
Victoria Jenkins, Founder and CEO, Unhidden
Nkwo Onwuka, Founder and Creative Director, NKWO TRANSFORM
Josephine Philips, Founder and CEO, Sojo
Madhu Vaishnav, Founder, Saheli Women
Rebecca van Bergen, Founder and Executive Director, Nest
Nancy Volpe Beringer, Founder and Designer, The Vault by Volpe Beringer
Sophia Wang, Co-Founder and Chief of Culture, MycoWorks
“We are proud to be part of this visionary and collaborative initiative. The SDGs provide a great framework for the fashion industry to transition to sustainability. We’re committed to doing all we can to accelerate this using the power of media, data and technology to shine a light on those that are leading the charge.” - Sergio Fernández de Córdova, Executive Chairman, PVBLIC Foundation
The campaign aims to educate, inform, and inspire a diverse media landscape inclusive of women entrepreneurs shaping the fashion industry and society with innovative solutions.
As we continue to build a better world, initiatives like the Conscious Fashion Campaign, focusing on sustainable fashion and empowering women entrepreneurs to drive social change, are the future of the fashion industry and events like New York Fashion Week.
As Ruth Bader Ginsburg once said “Real change, enduring change, happens one step at a time” here’s hoping the Conscious Fashion Campaign, with its every edition, brings about the change we are looking for; to be in a place where women and men work together in coherence to make the world a better place. Until then let’s all support, empower and uplift the women who are making a difference.