The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, announces the women social entrepreneurs working in fashion that will appear in the billboard campaign during New York Fashion Week in February 2022.
NEW YORK, USA, November 19, 2021. The Conscious Fashion Campaign spotlights women entrepreneurs in the fashion industry driving social and environmental impact by showcasing their work in billboard and digital campaigns. With women receiving only 25% of news features globally (6th Global Media Monitoring Project, 2021), the campaign aims to increase media representation of women social entrepreneurs transforming fashion to scale their impact in support of the Sustainable Development Goals. Given its global reach, the fashion industry is uniquely positioned to be a driving force in the achievement of the Sustainable Development Goals; particularly in relation to climate action, gender equality, and responsible consumption and production.
Through visibility in media advertisements on some of the most highly trafficked locations in New York City including Times Square, the Conscious Fashion Campaign will provide exposure for these select entrepreneurs to amplify their sustainable solutions from February 11-16, 2022. The women and their respective organizations were selected by the Advisory Committee based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem.
The recipients of the first annual Conscious Fashion Campaign are:
● Abhilasha Bahuguna, Co-Founder, Looms of Ladakh
● Ayesha Barenblat, Founder and CEO, Remake
● Stephanie Benedetto, Co-Founder and CEO, Queen of Raw
● Mariama Camara, Founder and CEO, MARIAMA FASHION PRODUCTION
● Hilary Jochmans, Founder, PoliticallyInFashion
● Anyango Mpinga, Founder, Free As A Human Foundation
● Ngozi Okaro, Executive Director, Custom Collaborative
● Cyndi Rhoades, Founder, Worn Again Technologies
● Jessica Schreiber, Founder and CEO, FABSCRAP
● Carry Somers and Orsola de Castro, Co-Founders, Fashion Revolution
“The Conscious Fashion Campaign: New York honorees show us that the solutions, systems and strategies are available to transition the fashion industry to an equitable, inclusive and regenerative sector. It is critical to amplify the visibility of women social entrepreneurs transforming fashion as they represent collective insight into what is possible for transformational sector change.” - Kerry Bannigan, Executive Director, Fashion Impact Fund
The campaign is a key initiative of the Fashion Impact Fund which supports women entrepreneurs leading educational initiatives to accelerate the fashion industry’s transition to an equitable, inclusive, and regenerative sector; with a focus on knowledge, media and skill-based learning programs.
“We are honored to support the showcase of these trailblazing women who are changing the face of fashion.Our Conscious Fashion Campaign: New York partnership illustrates the important role of media in advancing the Sustainable Development Goals and its ability to empower the diverse voices of women social entrepreneurs transforming fashion,” - Sergio Fernández de Córdova, Executive Chairman, PVBLIC Foundation.
Learn more about the Conscious Fashion Campaign here.