The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, is accepting applications for ten women entrepreneurs advancing fashion industry change to be featured in a collective digital billboard campaign during New York Fashion Week September 2022.
NEW YORK, USA, May 16, 2022. With research suggesting that women receive only 25%  of news features globally, the campaign aims to amplify the visibility and increase media representation of women entrepreneurs leading the fashion sector towards a responsible future. In support of the Sustainable Development Goals, the Conscious Fashion Campaign aims to educate, inform, and inspire a diverse media landscape inclusive of women entrepreneurs shaping the fashion industry and society with innovative solutions. Through visibility in digital media advertisements at key locations in New York City including Times Square, Spring Studios and outside the United Nations Headquarters, the Conscious Fashion Campaign will provide exposure for the honorees to amplify their sustainable solutions from September 8 - 12, 2022.
The campaign is a key initiative of the Fashion Impact Fund which supports women entrepreneurs leading educational initiatives to accelerate the fashion industry’s transition to a sector that values people and planet.
“Media holds a critical role in the narrative of sustainability in society today. The Conscious Fashion Campaign aims to spotlight and introduce new role models; specifically those that are advocating for a fair and resilient world.” - Kerry Bannigan, Executive Director, Fashion Impact Fund.
The Conscious Fashion Campaign successfully amplified ten women entrepreneurs in the fashion industry during the Fall/ Winter 2022 New York Fashion Week. Running from February 11th through February 16th, the inaugural campaign premiered on digital billboards throughout New York City in numerous locations around Times Square including the NASDAQ screen and Link NYC stations near the United Nations and Spring Studios, home of New York Fashion Week.
The Conscious Fashion Campaign advisory committee of media representatives and impact advocates will select the honorees based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions, or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem.
“We are proud to be part of this visionary and collaborative initiative. The SDGs provide a great framework for the fashion industry to transition to sustainability. We’re committed to doing all we can to accelerate this using the power of media, data and technology to shine a light on those that are leading the charge.” - Sergio Fernández de Córdova, Executive Chairman, PVBLIC Foundation.
To learn more about the Conscious Fashion Campaign or to apply for the Conscious Fashion Campaign: NYFW edition please visit www.consciousfashioncampaign.com. The application process is open through June 5th, with honorees to be announced July 25th.