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Let’s Get Real Campaign Engages Youth to Pledge their Support to the Sustainable Development Goals

April 21, 2017

Tomorrow, the world's largest non-profit student-run organization - AIESEC, will launch ‘Let’s Get Real’ campaign to raise awareness about the UN Sustainable Development Goals (SDGs). The campaign’s aim is to target young people, aged 18-29 globally, through the use of simple and relatable messages that drive behavioral change through small daily actions.

 

‘Let’s Get Real’ campaign release includes a refreshed version of youth4globalgoals.org website that will allow youth to understand the SDGs better through gamification and interactive website features. The campaign will run in 120+ countries and will be powered by a network of 40k young volunteers. ‘Let’s Get Real’ is AIESEC’s answer to engage youth with the ‘One For All’ campaign.

 

'Let’s Get Real' is our shout-out to all youth out there. We want to burst their bubble, let them know that life issues go beyond photo filters and a number of likes.’ - Alonso Salazar, Global Vice President Digital Marketing in AIESEC and the creator of the ‘Let’s Get Real’.

AIESEC’s Youth4GlobalGoals initiative was created to raise awareness about the SDGs, provide youth with a platform to become SDG advocates and  to pledge their support to one of the Global Goals. It has reached 12.5 million in 2016.

 

To learn more about Youth4GlobalGoals, please visit at youth4globalgoals.org


For more details about One for All, visit www.oneforall.org/

 

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