On October 19th, First Lady Michelle Obama formally launched the "Better Make Room" campaign in support of her Reach Higher program, which encourages expansion of educational opportunities for youth across the country.
The "Better Make Room" initiative is a public awareness campaign that aims to target Generation Z (youth aged 14-19) and encourages them to continue their education beyond high school. The campaign will leverage traditional and digital media platforms to share students' stories and achievements, honoring them in a way similar to prominent celebrities or athletes. The initiative seeks to recognize the hard work of students and provide the tools and resources to motivate them to continue their academic pursuits.
PVBLIC Foundation, a media outreach partner for the campaign, is helping promote Better Make Room by creating partnerships with Lamar Outdoor and Adams Outdoor for digital billboards and with Conversant for online display advertising nationwide.
PVBLIC Foundation's Founding Executive Director, Rachel Cohen Gerrol attended the official campaign launch event at the White House. Gerrol expressed her excitement for the initiative, stating, "PVBLIC is excited to be partnering with the White House on this initiative. As an organization, we recognize the influential role of media and the power it has to drive social change. The media plays an influential role in shaping young people's opinions and it's important that we are sending them positive messages as they are our future."
For more information about the "Better Make Room" campaign and to view the stories being shared visit BetterMakeRoom.org.
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