To address Los Angeles’ ongoing historic drought, Mayor Garcetti’s fifth executive directive mandates that the city cut its water use 20 percent by 2017. To reach that goal, the Mayor’s Fund for Los Angeles cooperated with Mayor Garcetti to launch the Save the Drop campaign in April 2015. Save the Drop targets residents, youth, and businesses, highlighting water conservation and connecting Angelenos to practical tips, tools, and rebates.
From April 2015 through September 2015, Save the Drop focused on outdoor water use, drought tolerant landscaping, and simple indoor water reduction solutions. The campaign’s second phase urges Angelenos to “Capture the Drop” whenever rain does fall. To learn more about the campaign, please visit:
SAVE THE DROP
To drive people to the website PVBLIC secured outdoor and online media. We were able to amplify the small budget to achieve average high budget campaign results:
the click through rate (CTR): .09%
Impressions Delivered: 25,000,000 over 5 months
Save the Drop continues to run multiple campaigns with PVBLIC support.