Conscious Fashion Campaign Spotlights Women Social Entrepreneurs in City Wide Billboard Campaign

Amplifying women-led solutions and initiatives transforming the fashion industry for people and planet during New York Fashion Week.

Video credits: Peter Pabón

The Fall/Winter 2022 New York Fashion Week season has concluded, and the industry has witnessed empowering moments throughout the city. While this year's NYFW was missing core designers like Tom Ford, who experienced setbacks due to the COVID-19 pandemic, there were plenty of exciting and bold moments on and off the runway.

The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, revealed the digital billboard campaign highlighting ten women-led social enterprises which appeared during New York Fashion Week.

Photographer credits: Peter Pabón

The campaign spotlights women entrepreneurs in the fashion industry driving social and environmental impact by showcasing their work in digital billboards campaigns. The inaugural campaign premiered on digital billboards throughout New York City in numerous locations around Times Square including the NASDAQ screen and Link NYC stations near the United Nations and Spring Studios, home of New York Fashion Week.

Conscious Fashion Campaign: New York is the first edition of the program and received over 100 applications from 25 countries. The women and their respective organizations were selected by the Advisory Committee based on factors including supporting the advancement of at least one Sustainable Development Goal, the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem.

Complete list of recipients:

  • Abhilasha Bahuguna, Co-Founder, Looms of Ladakh

  • Ayesha Barenblat, Founder and CEO, Remake

  • Stephanie Benedetto, Co-Founder and CEO, Queen of Raw

  • Mariama Camara, Founder and CEO, MARIAMA FASHION PRODUCTION

  • Hilary Jochmans, Founder, PoliticallyInFashion

  • Anyango Mpinga, Founder, Free As A Human Foundation

  • Ngozi Okaro, Executive Director, Custom Collaborative

  • Cyndi Rhoades, Founder, Worn Again Technologies

  • Jessica Schreiber, Founder and CEO, FABSCRAP

  • Carry Somers and Orsola de Castro, Co-Founders, Fashion Revolution

“Congratulations to the honorees of the Conscious Fashion Campaign: New York edition. So often these agents of change are advocating for communities harmed by the unsustainable practices of the fashion sector. It is imperative to champion their leadership and create a diverse media landscape as they shape the future of the industry with innovative solutions and create a diverse media landscape as they shape the future of the industry with innovative solutions” - Kerry Bannigan, Executive Director, Fashion Impact Fund.

Running from February 11th through February 16th, the Conscious Fashion Campaign increased media representation of women social entrepreneurs transforming fashion to scale their impact in support of the Sustainable Development Goals, the agenda for a better world as adopted by the United Nations Member States in 2015. Given its global reach, the fashion industry is uniquely positioned to be a driving force in the achievement of the Sustainable Development Goals; particularly in relation to climate action, gender equality, and responsible consumption and production.

Photographer credits: Peter Pabón

“We are honored to support the showcase of these trailblazing women who are changing the face of fashion. Our Conscious Fashion Campaign: New York partnership illustrates the important role of media in advancing the Sustainable Development Goals and its ability to empower the diverse voices of women social entrepreneurs transforming fashion,” - Sergio Fernández de Córdova, Executive Chairman, PVBLIC Foundation.

With women receiving only 25% of news features globally (6th Global Media Monitoring Project, 2021), the Conscious Fashion Campaign amplifies the visibility of fashion-focused women social entrepreneurs to educate, inform and inspire as they lead the industry towards an inclusive and responsible future.

As we continue to build back a better world, initiatives like the Conscious Fashion Campaign, focusing on sustainable fashion and empowering entrepreneurs driving social change, are the future of the fashion industry and events like New York Fashion Week.

Recent Posts

See All