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Media for Social Impact Summit 

September 14th, 2017

9:00 - 9:15 AM
OPENING
Introduction by DAN THOMAS, Media for Social Impact 2017 Master of the Ceremony
MAHER NASSER, Director of the Outreach Division in the United Nations Department of Public Information
SERGIO FERNÁNDEZ DE CÓRDOVA, Chairman at PVBLIC Foundation
9:15 - 9:30 AM
FILM AS A TOOL FOR IMPACT 
LIBA RUBENSTEIN, Senior VP of Social Impact at 21st Century Fox
CHRISTIE MARCHESE, CEO of Picture Motion
9:30 - 9:40 AM
CONNECTING CONTENT AND EMOTION

AHMED MUSIOL , President / Co-founder / Executive Producer at Wayfarer Entertainment

9:40 - 10:00 AM
SDG MOONSHOTS, LEVERAGING BRANDS FOR IMPACT
10:05 - 10:20 AM
NATIONAL GEOGRAPHIC - DOCUMENTARIES IMPACTING THE WORLD
Moderator: SUSAN MCPHERSON, CEO, McPherson Strategies
JILL CRESS, Chief Marketing Officer, National Geographic Partners

Moderator: AMBER NYSTROM, Co-Founder & Curator, SDG IMPACT Marketplace
PATSY DOERR, Global Head Corporate Responsibility & Inclusion, Thompson Reuters
TIFFANY PHAM, Founder & CEO, Mogul
HEATHER CALLENDER-POTTERS, Co-Founder & Vice Chairman, Pharmajet

10:20 - 10:45 AM
FORGOTTEN EARTHRISE, FORGOTTEN FUTURE

Moderator: AMIR DOSSAL, President & CEO, Global Partnership Forum

 

GUY REID, Program Director of Constellation Foundation and Director of award-winning short film "Overview" (2012) and full-feature film "Planetary" (2015)

 

RON GARAN, Founding Director Constellation Foundation and retired NASA Astronaut, Chief Pilot of World View Enterprises

 

ANOUSHEH ANSARI, Founding Director Constellation Foundation, “First Female Private Space Explorer & First Space Ambassador”, first Muslim woman in space, co-founder and chairwoman of Prodea Systems, co-founder and former CEO of Telecom Technologies, Inc

 

NICOLE STOTT, Founding Director Constellation Foundation, retired NASA Astronaut, participated in first NASA Tweetup from ISS, co-creator of “The Space Suit Art Project”

 

LELAND MELVIN, Founding Director Constellation Foundation, retired NASA Astronaut, former NFL pro-athlete (Dallas Cowboys), former head of education for NASA

10:45 - 10:55 AM
RECOGNIZING LEADERSHIP COUNCIL
Presented by: CLAUDIA ROMO EDELMAN, Founder, Global Goals Podcast & Leadership Council Chairwoman
11:00 - 11:25 AM
IMPLEMENTING A GLOBAL STRATEGY FOR BUSINESS GROWTH & IMPACT
Moderator: DEBORA KOYAMA, Global Marketer, Former Global VP Marketing Stella Artois & Craft at Anheuser-Busch InBev
SARAH WATSON, Chairman, Global and NY Chief Strategy Officer at Bartle Bogle Hegarty NYC
AURO TRINI CASTELLI,  Managing Director, Strategy at Elephant
SUZANNE POWERS, Global Chief Strategy Officer, McCann World Group
11:25 - 11:40 AM
THE SUSTAINABLE DEVELOPMENT GOALS LION AWARD

Introduction: SERGIO FERNANDEZ DE CORDOVA

MAHER NASSER,   Director of the Outreach Division in the United Nations Department of Public Information

DUNCAN PAINTER, CEO, Ascential

TERRY SAVAGE, Chairman, Cannes Lion

CLAUDIA ROMO EDELMAN, Founder, Global Goals Podcast

11:40 - 12:05 PM
MARKETING IMPACT TO THE WORLD 
Moderator: JENNIFER ROONEY, Editor of the CMO Network at Forbes
LAUREN FLAHERTY, CMO at CA Technologies
MELISSA HOBLEY, Chief Marketing Officer at OkCupid
JASON HARRIS, CEO at Mekanism
12:05 - 12:20 PM
FIRST ANNUAL MEDIA FOR SOCIAL IMPACT SDG 5 GENDER EQUALITY AWARD
Presented by RACHEL GERROL, Founding Executive Director, PVBLIC Foundation
12:30 - 12:45 PM
LUNCHEON PARTNER PRESENTATION: LIVETILES
KARL REDENBACH, Co-founder and CEO LiveTiles
CASSANDRA KELLY, Board Member, LiveTiles
12:45 - 2:00 PM
UNITED NATIONS FOUNDATION PRESENTS

Welcome & Intro: SUSAN MYERS, Senior Vice President, UN Foundation 

Moderator: DANIELLE ZAPOTOCZNY, Senior Director, Partnerships & Communications, UN Foundation

JOHN REGO, Vice President Sustainability, SONY

JEFF BREZ, Chief, NGO Relations, Advocacy & Special Events, United Nations

 

Facilitated Discussion: SUSAN MCPHERSON, CEO, McPherson Strategies

2:00 - 2:10 PM
CONTENT. ADVOCACY. IMPACT.

Moderated by: BRIAN SIRGUTZ, Founder & CEO at Ampathy / former Senior Vice President - The Huffington Post, AOL 

KATHERINE KEATING, Publisher at VICE Impact

2:10- 2:30 PM
USING POSITIVE PSYCHOLOGY TO BUILD SCALABLE BRANDS

Moderator: GINA OTTO, Founder and CEO at Change My World Now

JENIFER WILLIG, Founder Motive and former Global CMO Product RED
KIM MALEK, Founder, Salt and Straw
KIM MCDONNELL, Founder, Thankful

ZEPPA KREAGER, Director of the Creative Alliance, Civic Nation

2:30 - 3:00 PM
MEASURING MARKETING EFFECTIVENESS AROUND SOCIAL IMPACT
Moderator: TRACI ALFORD, President & CEO, Effie Worldwide
MICHAEL LESCARBEAU, Executive Chairman at Carmichael Lynch
ROB SUNDY, Head of Brands & Marketing Services, Whirlpool Corporation
ALISON WHRITENOUR, Marketing Director, Seventh Generation
FREYA WILLIAMS, CEO North America, Futerra
3:00 - 3:15 PM
HOW SYMBOLISM TRANSCENDS GEOGRAPHY, LANGUAGE & CULTURE; THE FEARLESS GIRL
ARIANA STOLARZ, Global Chief Strategy Officer at MRM//McCann

JOYCE KING THOMAS, Chairman and Chief Creative Officer at McCannXBC

3:15 - 3:30 PM
DESIGNING TARGETS FOR ACTION; CONNECTING US TO THE GLOBAL GOALS.
Moderator:  SERGIO FERNANDEZ DE CORDOVA, Chairman at PVBLIC Foundation
JAKOB TROLLBÄCK, Founder and Chief Creative Officer, The New Division by Trollbäck+Company
3:30 - 3:40 PM
UNITED NATIONS SDG CALL TO ACTION
MITCHELL TOOMEY , Director, SDG Action Campaign at United Nations
3:40 - 3:55 PM
SPOTIFY'S I'M WITH THE BANNED
Moderator: KATE COHEN, US Marketing Manager, Spotify
DAN BRILL, Creative Director on the project 
CASEY ACIERNO, Social Impact Lead at Spotify
3:55 - 4:15 PM
THE DIGITAL TRANSFORMATION OF SOCIAL IMPACT
Moderator: LANCE GOULD,  Managing Director at The Silicon Valley Story Lab
JONATHAN HOEFLINGER, Co-Founder at Sharemeister and OneForAll
MICHAEL MELILLO, Sr Director at Design CA Technologies
COOPER THOMAS, Story Maps Product Engineer at ESRI
4:15 - 4:50 PM
COMICS BOOKS TO ENTERTAINING, EDUCATING & INSPIRING THE YOUTH
Moderator: NATABARA ROLLOSSON, Co-Founder, UN/Comics Uniting Nations
SEAN SOUTHEY, CEO PCI Media Impact/ Co-Founder, Comics Uniting Nations
SHANNON O'SHEA,  Agenda 2030 Partnerships Manager and Team Leader, UNICEF
OVIE MUGHELLI, Former two-time NFL All Pro Fullback, GridIron Green Creator
4:50 - 5:00 PM
CROWDSOURCING IMPACT
Moderator: DANIEL WILKINS, Executive Director at PVBLIC Foundation
EMILY HAWKINS - VP of Strategic Partnerships, CrowdRise/GoFundMe
5:00 - 5:10 PM
NEW SOCIAL MEDIA PLATFORM FOR GLOBAL IMPACT

Moderator: ANNETTE RICHARDSON, Managing Partner, DECADE CITIZEN

SUE FENNESSY, Founder and CEO of The 8App

5:15 - 5:30 PM
FILM FOR HUMANITY
Moderator: LISA RUSSELL, Director/Producer, Governess Films

BRAD RILEY, Director of Be Relentless, and founder and president of iEmpathize.

JESSIE MAREK, Producer/Sound Mixer of Be Relentless

NICOLE STARR, VP of Social Impact, Participant Media

5:30 - 5:40 PM
THE POWER OF DREAMING: USING ART AND MEDIA AS A CATALYST TO SUPPORT THE GOALS
JEANKARL SALIBA, Co-Creator, Constellation
ZAIRA MUGHAL, Co-Creator, Constellation
ZAID FREDERICKS, Co-Creator, Constellation
5:40 - 6:10 PM
VIRTUALLY REPORTING THE REALITIES OF THE SDGS
Moderator: KRISTIN GUTEKUNST, Executive Producer, UN VR, New Media & Immersive Content, UN SDG Action Campaign
FRANK SMYTH, Executive Director, Global Journalist Security
DIMITRI MOORE, Video Producer & Digital Storytelling Coach, Digital Promise Global
RACHEL HENDERSON, Communications Manager, Under the Net, UN Foundation
PHOENIX EYRE, Chief Executive Officer The Genesis Development Collaborative, Inc.
JESSICA LAURETTI, Head of RYOT Studio
6:10 - 6:15 PM
WRAP -UP & CLOSING
DAN THOMAS, Media for Social Impact 2017 Master of the Ceremony
SERGIO FERNÁNDEZ DE CÓRDOVA, Chairman at PVBLIC Foundation