A collaboration between the Partnership for a Healthier America and PHA Honorary Chair First Lady Michelle Obama to encourage everyone to drink more water.
Collaboration between selected partners across different media platforms. Online banner ads, Out-of-home ads supported by Twitter campaign and TV appearances.
Reached 1.6 million people through online advertisements, most of which skewed younger between the ages of 18-49 69 million people via Twitter
Results (on-going, campaign still running):
1,729,266,870 total impressions
714 digital billboards
15 static billboards
Ad recall averaged 43%
The campaign garnered a 10% lift in the brand message “You are what you drink”
88% of viewers plan to drink more water in the future.*
* measured by Nielsen