THE CAMPAIGN

A collaboration between  the  Partnership  for a Healthier America and PHA Honorary Chair  First Lady Michelle Obama to encourage  everyone to drink more water.

STRATEGY

Collaboration between selected partners across different media platforms. Online banner ads, Out-of-home ads supported by Twitter campaign and TV appearances.

IMPACT

Reached 1.6 million people through online advertisements, most of which skewed younger between the ages of 18-49 69 million people via Twitter

Results (on-going, campaign still running): 

  • 1,729,266,870 total impressions

  • 14,152 venues

  • 714 digital billboards

  • 15 static billboards

  • 33,111 screens

  • Ad recall averaged 43%

  • The campaign garnered a 10% lift in the brand message “You are what you drink”

  • 88% of viewers plan to drink more water in the future.*

* measured by Nielsen

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